+ everything else
click menu for all projects
+ everything else
click menu for all projects
Much of my creative direction work has been centered around my music project loveleo.
I do everything myself including cover art, music videos, styling, editorial shoots, social content, rollout strategy, and everything inbetween.
Over the years my work has lead to me collaborate with many brands and artists that range across a variety of industries and mediums.
For more work see “music videos” and “creations” in the menu above.
All Collaborators:
GQ
Calvin Klein
Thom Brown
Kenzo
Christian Louboutin
Vans
Converse
Salesforce
Dr Martens
Coca Cola
Jeffery Campbell
Bonnie Clyde
Opening Ceremony
Vman
GOAT
Paper Magazine
Dazed
Selected Works:
“Strongest Man Alive” album rollout - loveleo
2024
strongestmanalive.net
This project follows my journey to become the strongest man alive. Unsatisfied with my life, I created a fake self help book that outlines 6 steps to improve every facet of your life. Using this book I systematically transformed myself one step at a time.
I started over with a clean slate, got an empty apartment, redid my wardrobe, shaved my mustache, ran a marathon in a suit, juggled knives, and much more while documenting my progress on strongestmanalive.net a website I created for this project.
As time passed the apartment filled up with workout gear, knight armor, business suits, and an assortment of props and inventions as I attempted to become the strongest man alive. Like any journey there were ups and downs, triumphs and disasters, acceptance and rejection. This was more than an album of music, it was really a reintroduction of myself to the world.
- 9 track album
- Narrative rollout spanning 5 months
- Fake self help book
- Fake billboards, products, commercials
- 3 music videos, 4 visualizers
- Interactive wesbite inspiured by early internet websites
- Daily blog following the journey
- Clothing collection of 9 items
“Big Talk” Single Rollout - loveleo
The second single from the album, “Big Talk” is one big scam.
The music video is an infomercial for an obvious pyramid scheme, promising that the “Strongest Man Alive Ultimate Plan” will reshape your life and make you the perfect version of yourself.
The rollout featured fake and real billboards, posters, and digital ads.
Short form video content building context leading up to release.
music video here
infomercial here
“Made You Look” collected works
2019-2024
Made You Look is a long term project portraying the world through a surreal lense.
Vans x Opening Ceremony
2020
Shot, styled, and edited campaign Rollout for Vans x Opening Ceremony collaboration.
Featured in web, print, and digital formats.
back to top